TVC campaigns delivered for a month-long calendar of motorsport events hosted in Qatar; including the Formula 1 Grand Prix and MotoGP race.
We created multiple versions of each commercial, tailored for different regions, languages, and stages in the campaign lead-up. These spots were broadcast internationally and adapted for social media, in-flight entertainment, and platform-specific formats.
With shifting messaging and tight deadlines, the work required smooth coordination across time zones, sharp attention to brand tone, and technical precision to ensure every version met broadcast and delivery specs across platforms.
The project also required being sensitive to cultural norms and rules as well as respecting the requirements of rights holders. A set of challenges that required a lot of communication, sensitivity and creative problem solving.