Whilst still running Velvet Pig and as part of our ongoing work with Monster Energy and Reign Body Fuel, we partnered with Harlequins Rugby Club to create branded content that blended athletic challenge with character-driven storytelling.
In our first film, we took three players from the Harlequins Women’s team to Belfast to try their hand at CrossFit under the guidance of Emma McQuaid — a champion athlete with her own remarkable journey. The goal was to showcase the personalities of the players, build connection with fans, and spotlight Reign as a brand that empowers athletes to push boundaries and take on new challenges.
High energy and personality-led, the piece struck a balance between club content and lifestyle branding. It was followed by a “return fixture,” where Emma joined the squad for a day of rugby training in Surrey. Alongside the long-form YouTube cuts, we also created social edits to build intrigue and widen the reach.
"It was great working with the team at Velvet Pig! They had a clear vision and storyboard approach from the start, which really helped in building the shots they required and content series as a whole. The final edits were dynamic, creative and fun to watch; perfect for our audience. Would highly recommend!"
Grace Rider - Commercial & Partnerships Executive at Harlequins